Overview of Artemis Project Revenues
To most people, manned space flight is just another kind of
entertainment, and really nothing more. That's the good news!
The economic power of the entertainment industry is enormously
greater than all aerospace endeavors combined. The Artemis
Project pays for the initial lunar base primarily by exploiting
the entertainment value of the grand adventure of space flight.
Once we're on the moon, we continue developing the lunar community
with entertainment and tourism.
It takes a lot money to build a moon base, but the adventure is so
much fun that net revenues from the entertainment value of the
project, through its first flight, is more than US$5 billion.
This is the immediate return; it does not include the profit to be
made in the long run by exploiting lunar resources. These revenue
estimates are based on comparison to similar mass-marketing
ventures which tie movies and television shows in with associated
merchandise and services.
Our challenge is to make the program fun. Fun, not just for the
community of space enthusiasts who already share the vision, but
for the vast market of people all over the world who think of
space travel as the subject of big government programs and science
The Apollo program was run with engineering precision, its drama
hidden by the need for a government agency to present an
unflagging image of confidence to the world. In stark contrast,
The Artemis Project is designed to be entertaining from the start.
With half a dozen science fiction writers already working on the
project, we think it is very likely we will attain that goal and
still retain the project's major appeal which sets it apart from
science fiction productions -- the Artemis Project is real.
In short, we plan to pay for the initial stages of the project
through shameless commercialism.
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Updated Sun, Aug 22, 1999.